Ara

ROOTED — Igi Lè is a celebration of African identity through a contemporary lens. The collection explores the beauty of staying connected to our roots while embracing movement, individuality and modern life.

Crafted from a carefully selected mix of wax Ankara prints, each Bubu brings together bold African expression and effortless contemporary silhouettes. Designed to be easy, expressive and versatile, ROOTED is made for the woman who carries her heritage with confidence wherever life takes her.

This is African fashion, reimagined for everyday living.

ARA Bubu
Our best-selling Bubu from the ROOTED collection. Designed with two adjustable drawstrings, ARA can be worn short or long, styled with trousers underneath, or worn freely for an effortless look. Versatile enough for church, conferences, events and everyday wear one Bubu, multiple ways to style.

BUXO
Contemporary fashion rooted in Africa, designed for everyday life.